Before / After Photos, What’s the story??
In the next few days we’ll be releasing some new shots of recent graduates of
The Amazing 12 Program.
Before I even see the final shots I know from attending the shoot
That these pictures are going to blow peoples mind.
Maybe to the point that people say they are fake or its all tan and lights!!
You expect me to disagree but
In fact, part of me AGREES.
What exactly the Amazing 12 does is something I feel strong about
How the Amazing 12 goes deeper than just “before” and “after” shot’s
Why we take photo’s of our client’s (and always will)
What the before and After DOESN’T show you (which is way more powerful anyway)
What we do with clients that last way longer than JUST a picture and why you should do it too.
Because before and after pictures are:
Often rigged with unrealistic time-frames, photo-shop; (you’d be amazed at how easily these can be manipulated!)
Don’t tell the real client story (health changes, mindset-shifts, quality of life; it’s all glossed over).
Don’t tell the real coaching story (priorities, values, moments of breakthrough, personal struggle; and how coaching helped).
Don’t show the cost to benefit ratio (there are real benefits but also costs and trade-offs; the pictures hide those).
Ive even herd recently of places that REVERSE the photo process – They get very lean guys in great shape and take a photo then get them to put on weight/eat shit/get bloated and take more pictures and then show them in REVERSE – Its easier make someone look bad than great!! This crap happens, I kid you not!
At the same point though its worth mentioning that no amount of Tan or Lights will remove fat or add muscle.
Think about it!!
What it will do is show a persons physique off better... White light on white skin reflects a lot and its hard to see the nature of a persons true physique.
That’s why, at The Amazing 12, we don’t JUST
show before and after pictures.
We also tell REAL client stories of powerful changes
in lifestyle, in mindset, and in confidence.
The kind of transformations that stay with you for life
long after the picture has gone.
I've seen/herd comments from people regarding our graduates pictures
But I rarely if ever get caught in an argument
Because I believe in something different……
I believe in the value of stories and real conversations
I also believe calling before and after pictures “BULLSH*T” is a little too extreme.
That’s Because the pictures ARE part of a client’s experience.
After all, their bodies DO change.
Sometimes in incredible ways.
And it’s silly to pretend that’s not part of the reality.
It can also be a powerful reminder that in the face
of the naysayers – YOU did it.
While it’s a piece of the puzzle it's still not the whole
picture and we have to take a step back to take it all in.
There are often rich stories, stories of heroism, of pain,
of struggle. It’s all the amazing stuff that makes us human.
And it’d be silly to ignore that part too.
Which is why we still do – and probably always will – show before
and after pictures.
We’ll also always share our client’s stories. like Gary’s below:
I'm going to let Gary tell you in his own words...
7 years ago at the age of 22 I was forced to retire from sport (hurling/soccer). I was told by doctors that my back was not going to improve and that I’d have to learn to live with the pain but that I would get some relief from painkillers.
The other option was to go for an operation but the doctors’ advice on that was to stay away from it as it was too risky a procedure and that I could not justify the risk when even then we were not sure if it would help.
The pain and discomfort was constant, I had no idea what it felt like to not have pain. In the space of a year I had gone from winning an U21 championship with my club, playing club senior championship with all of my closest friends to nothing. No involvement in sport of any kind, no motivation, no fitness, no camaraderie all of the good that comes with team sport.
CONTINUE READING HERE